Sovereign Signs, a brand within The Strata Group, recently transformed the CarShop in Cardiff with the creation and installation of new interior and exterior signage. CarShop, one of the largest car supermarkets in the UK, had recently undergone a rebranding exercise and brought in Sovereign Signs and The Strata Group to help incorporate the new visual identity to their signage.
CarShop wanted an environment that changed the way customers experienced buying a car, working collaboratively with the Sovereign Signs team to determine the best way to improve the consumer experience across the outlet. The decision was made to convert the entrance hallway, framing it in a large pink border and adding a large welcome sign. Built up fabricated lettering, internally illuminated flexfaces, vinyl wall and door graphics plus wayfinding signage were all utilised. Large floor-to-ceiling branded acrylics were added to the internal space to complement the overhaul of the external signage.
Iain McKenzie, director of Sovereign Signs said, “Sovereign have really enjoyed working with the CarShop over the years, since our first installation at their new Doncaster site back in 2009. When the Cardiff site came up for a rebrand last year, we were only too pleased to get involved from the start and after helping with the initial design, it was good to see the completed signage from vision to reality.”
The new signage that sovereign signs created and installed has brought a dramatic change from what the Cardiff building once was. Iain McKenzie continued, “The new signage really does stand out along a busy street scene and has made such a difference, the old building behind is hardly recognisable.”
Sovereign signs manufactured and installed all the signage for the car shop in-house. Ben Scholes, Communications Manager for CarShop said, “We are thrilled at the work that has taken place, it’s a complete transformation. Everyone at CarShop in Cardiff is extremely pleased with the new look, staff and customers alike. The result of this project has received such a positive response, we have decided to make changes to our other branches. We have a long-standing relationship with Sovereign Signs and they never fail to deliver on quality, efficiency and cost. The collaborative workflow we have with Sovereign Signs is something we value at CarShop and we plan to continue working with them in the future.”
CarShop and Sovereign Signs have plans to continue working together on other CarShop sites in the future. Iain McKenzie said “We are all looking forward to working with the CarShop over the coming months, bringing new signage schemes to the other sites across their estate”